NAVARRE, FL — ECTtelecom, a leading national communications master agency for over 16 years, decided to promote SIP Trunking to their business class customers and potential clients as a viable solution for today’s business communications needs.  As many businesses turn to VoIP (Voice Over IP, a protocol for the delivery of voice communications over Internet Protocol (IP) networks such as the Internet), ECTtelecom has identified the gap that standard VoIP technology leaves open.  The company’s latest campaign is to help close that gap, and save their clients some money in doing so!

The growing desire among communications providers, partners and end users for a new generation of IP-based services is now being delivered by SIP – the Session Initiation Protocol.  SIP-based services such as local and long distance telephony, presence and Instant Messaging, IP Centrex/Hosted PBX, voice messaging, push-to-talk, rich media conferencing and more are all well within the scope of the technology.  “SIP is evolving into a powerful emerging standard which not only provides a number of useful, productivity enhancing solutions for today’s businesses, but also allows our clients to eliminate the need for local PSTN gateways, costly ISDN BRIs or PRIs, thereby saving them money and increasing productivity and ease of deployment and use” says Kenny Wilder, the company’s owner.

SIP Trunking is galvanizing the power of the internet and fixed and mobile IP networks to create a whole new generation of services.  Much like the internet after which SIP was modeled, it is able to complete networked messages from multiple PCs and phones.  It is able to define how one or more participant’s end devices can initiate, modify and terminate a connection whether the content is voice, video, data or Web-based.

Wilder goes on to say “To date, the 3G Community has selected SIP as the session control method for the next generation cell networks.  Microsoft has chosen SIP Trunking for its real-time communications strategy and has deployed it on many of their devices.  They have also announced that its next version of CE.net will include a SIP-based VOIP application interface layer, and is committed to deliver SIP-based voice and video calls to consumers’ PCs.”

There is no arguing that the emerging standard is seamless, flexible and extensible.  With the ability to connect users over any IP network (wireline LAN and WAN, Internet, mobile 3G or 2.5G, Wi-Fi and any IP device (phones, PCs, PDAs, mobile handsets), SIP presents a wealth of lucrative new possibilities that increase how businesses and consumers communicate.

“We can now offer one flexible application suite that addresses many of our clients’ needs.  By consolidating their IP-based services under a single, open standards-based SIP application framework, we can dramatically lower the cost of designing and deploying innovative new IP-based hosted services to our customers by using SIP Trunking” explains Wilder. “Not only do we offer the most competitive pricing for SIP Trunking, but we also possess the technical ability to make it a turnkey solution for your business.”

To learn more about the technology or to explore the options available for your business, visit https://www.ecttelecom.com